January 2015 Mark Zuckerberg CEO of Facebook posted the message below….
‘My challenge for 2015 is to read a new book every other week — with an emphasis on learning about different cultures, beliefs, histories and technologies.
I’m excited for my reading challenge. I’ve found reading books very intellectually fulfilling. Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. I’m looking forward to shifting more of my media diet towards reading books.’ He has called this A Year of Books.
To make it easy to follow Mark Zuckerberg’s selections we will be featuring them all on this blog post – and in time on a special category on the website.
Book 1 January: The End of Power by Moises Naim
The End of Power From Boardrooms to Battlefields and Churches to States, Why Being in Charge isn’t What it Used to be argues that in every field of endeavor – business, religion, politics, and all matters of war and peace – power is no longer what it used to be.
The author deftly delineates the shifting global dynamics in control, authority and expertise between the traditionally dominant megaplayers and the newly ascendant micropowers.
Book 2 January: The Better Angels of Our Nature A History of Violence and Humanity by Steven Pinker
This title was shortlisted for the Samuel Johnson Prize 2012 and argues that, contrary to popular belief, humankind has become progressively less violent, over millenia and decades. Can violence really have declined?
The images of conflict we see daily on our screens from around the world suggest this is an almost obscene claim to be making. Extraordinarily, however, Steven Pinker shows violence within and between societies – both murder and warfare – really has declined from prehistory to today.
Book 3 February: Gang Leader for a Day by Sudhir Venkatesh
Sudhir Venkatesh the young sociologist who became famous in Freakonomics (Why do drug dealers still live with their moms?) describes his time living with the gangs on the Southside of Chicago and answers another question: what’s it like to live in hell? In the Robert Taylor Homes projects on Chicago’s South Side, Sudhir befriends J.T., a gang leader for the Black Kings. As he slowly gains J.T.’s trust, one day, in order to convince Sudhir of his own CEO-like qualities, J.T. makes him leader of the gang…Why does J.T. make his henchmen, the ‘shorties’, stay in school? What is the difference between a ‘regular’ hustler and a ‘hype’ – and is Peanut telling him the truth about which she is? And, when the FBI finally starts cracking down on the Black Kings, is it time to get out – or is it too late?
Book 4 February: On Immunity: An Inoculation by Eula Biss
In this bold, fascinating book, Eula Biss addresses a chronic condition of fear – fear of the government, the medical establishment, and what may be in your children’s air, food, mattresses, medicines, and vaccines. Reflecting on her own experience as a new mother, Biss investigates the metaphors and myths surrounding our conception of immunity and its implications for the individual and the social body. She extends a conversation with other mothers to meditations on Voltaire’s Candide, Bram Stoker’s Dracula, Rachel Carson’s Silent Spring, Susan Sontag’s AIDS and Its Metaphors, and beyond. On Immunity is an inoculation against our fear and a moving account of how we are all interconnected – our bodies and our fates.
Book 5 March: Creativity, Inc. Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull
As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired – and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios – into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture-but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible.’
Book 6 March: The Structure of Scientific Revolutions by Thomas S. Kuhn
A good book may have the power to change the way we see the world, but a great book actually becomes part of our daily consciousness, pervading our thinking to the point that we take it for granted, and we forget how provocative and challenging its ideas once were-and still are. The Structure of Scientific Revolutions is that kind of book. When it was first published in 1962, it was a landmark event in the history and philosophy of science. And fifty years later, it still has many lessons to teach. With The Structure of Scientific Revolutions , Kuhn challenged long-standing linear notions of scientific progress, arguing that transformative ideas don’t arise from the day-to-day, gradual process of experimentation and data accumulation, but that revolutions in science, those breakthrough moments that disrupt accepted thinking and offer unanticipated ideas, occur outside of normal science, as he called it. Though Kuhn was writing when physics ruled the sciences, his ideas on how scientific revolutions bring order to the anomalies that amass over time in research experiments are still instructive in our biotech age. Newly designed, with an expanded index, this edition will be eagerly welcomed by the next generation of readers seeking to understand the history of our perspectives on science.
admin :: Mar.13.2015 ::
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